You will find several small businesses in Chicago that are making use of SEO Chicago services as we speak. They have a few theories that they have constantly stuck to over the years. They have a few set rules that they do not wish to deviate from but that rigidity is leading them to making critical SEO mistakes such as:
1. Are You Obsessed With Keywords?
It is not advised to obsess over keywords. Most SEO professionals in Chicago that work for small businesses recommend focusing all their marketing and promotional activities on a few primary, secondary and tertiary keywords. They forget that the leading search engines such as Google are moving a little away from keywords gradually. With every passing day, many webmasters are beginning to understand the importance of answers and not only keywords. If you are making the mistake of obsessing with generic keywords, it is time to change that. A better way to explain this trend is the rollout of BERT algorithm by Google. It is the biggest sign that keywords are becoming a thing of the past and what is becoming more relevant is the intent behind the search queries that your users are typing.
2. Expecting Instant Results
Search engine optimization is not a form of paid advertisement. It is not a short-term process. SEO techniques as per the leading Chicago SEO agencies are not uniform. They are very diverse in nature and very distinct from any paid form of advertisement and marketing online. The right form of SEO might even take around 3 to 6 months to materialize. This means that the gestation period for these marketing techniques is longer and their effects are long lasting. This is also why a reliable B2B SEO agency in Chicago would recommend you to perform an analysis of your SEO techniques after every 6 months.
3. Not Understanding Your Audience
Your SEO techniques should always focus on your audience. Your content: whether it is a blog or a long article or even an informational video should always be tailored to the needs of those who are going to read / watch it online. If they do not find it relevant or of value, they are not going to return to read it let alone share it with their immediate social connections. If you want to keep your visitors satisfied, identify them beforehand, understand their pain points, learn what they look for in any content that they search for online, and appreciate their needs and what could possibly make a difference in their lives.
If you are making these mistakes, you are putting your small business in a very difficult spot. These mistakes are as easily avoidable as they are ignored and therefore you need to be more careful when performing SEO for small business.
