The virus is not going to leave your side that soon. Several countries across the globe have already started pushing for night curfews and extended lockdowns. This is a difficult situation for a lot of small businesses. The small-scale enterprises that had just started recovering from their losses and getting their business back on track feel almost lost at the moment. But panicking is not going to help. You should start working with your B2B SEO agency to become more visible on the internet. Following are a few tips you can use to become more visible to your audience despite the rising number of cases and declining profit margins all over:
Make Social Media Your Best Friend
Your existing customers as well as several prospects are already using the leading social media channels. The best SEO for small businesses recommend that you use these channels to your benefit. Focus on the keywords being used by your target market to look for products across your site. Build posts and messages for your social media channels around those keywords for more visibility.
- Pay attention to all the reviews and respond to them on your Facebook and Instagram page
- Link your official website to your LinkedIn account
- Connect with your customers across all the channels regularly
- Stay in touch with your prospects and keep on informing them about the latest developments, product launches, special events, and every other significant news related to your brand
Don't Underestimate The Power Of YouTube
If you haven't yet invested in a corporate video, it is time to do that right now. Move beyond the "about us" angle in this video. Show your audience the numerous faces that are involved in the development of your product. Narrate your story and your challenges to your prospects. You can also put up white animation videos and 3D explainer videos to get more traction with your users. Add relevant tags and keywords to optimize these videos for SEO.
Add Diverse Payment Methods To Your Checkout
Online marketplaces have changed the way we shop. You can make this even more convenient for your users by adding more payment options for them. Get in touch with your Chicago SEO agencies and find out the easiest ways to incorporate diverse payment options on your checkout page. Add more layers of security for a safer shopping experience and improved ranking.
Conclusion
With the pandemic all around us and the third wave already hitting several countries, it has become essential to make your online presence more profound. There is still a big portion of your consumers that is not willing to step out of their home as frequently as they would have in the past. Search engine optimization lets you reach them instead. It gives them the convenience of shopping from the comfort of their home. It adds to your visibility so that you can achieve your sales targets more easily.
