Did your competitors outperform you by getting a higher number of sales, conversions, and clients? Determining where you are lagging behind them is the most important thing to do. A competitive analysis is something you need to do in order to know the flaws in your website and if you have no idea about what this analysis is all about, contacting the best SEO company Chicago would be the right option. Through competitor analysis, you can get to know some vital things such as who are your direct and indirect competitors, what advertising channels they are using that you aren't, in what ways they are reaching out to the target audience, and how they are promoting their services or products.
SEO companies in Chicago closely analyze whether your website is fast-loading, highly functional, and has various elements that improve the user experience. They closely check the landing page, website pages, and content of a website. Sometimes, a website doesn't have an eye-catching design that fails to capture the attention of visitors. Also, some of them have a high bounce rate, and the content is not relevant according to the services and products they offer. The professionals employed by SEO companies in Chicago rectify all this, re-design a website, decrease the bounce rate, and write eye-catching content. In addition to this, they optimize the content and pages of a website for better results.
Why Competitor Analysis Is Important For You:
Identifying the market position of your competitors
Examining their websites and customer experiences
What are their prices and what their current offers are
Analyzing which tactics they are using for business growth
By implementing various strategies, SEO professionals get to know what are your negative attributes that stop your customers to buy from you and why consumers prefer to buy from others. They choose the best promotional and marketing techniques that eliminate all weak areas of your website and find out result-driven strategies that work. Also, they look for some positive aspects that distinguish your website from others. Most of the time, a website is not mobile-friendly and responsive. Due to this, it is difficult to reach millions of mobile users and it can be a major hurdle in increasing the customer base. Chicago SEO agencies turn those websites into mobile-friendly ones which results in attracting mobile users.
Tools That Various Chicago SEO Companies Use For Competitor Analysis
SEMRush
Phlanx
Sprout Social
Social Blade
Ahrefs
Buzzsumo
Feedly
When customers show their interest in a product or service but don't find the right guidance on buying it, the possibility of sales decreases. This usually happens when there is no call-to-action button or option. The experts hired by the best SEO company Chicago add call-to-action options which can be in the form of a text, button, image, or anything else. By doing this, businesses can persuade anyone to take instant action, simplify the buying decision, and increase sales. Through call-to-action options, including consumers in your sales funnel can become straightforward and easier. Besides all this, you can draw the visitor's attention and guide them through the signup process. Every business can regain the top position and outperform the competitors through the solutions from Chicago SEO agencies.
