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How to Improve SEO Marketing For Your Small Business?

In order to attain success with organic traffic, it is vital for small businesses to rank on the first page of search engine result pages (SERPs). Majority of the people only consider the search results on the first page and click on one of those links. If they are not able to find what they are looking for on the first page of search engines like Google, they search for something else. The click through rate on the SERPs of Google decreases significantly with positioning. 

On the first position, links have a click through rate of 30 percent and the percentage drops to 10 percent for links that are in the third position. For links that are at the bottom of the first page, the click rate falls as low as 2 percent. Small business SEO services make sure that small businesses get to rank on the first page of Google and rise up in the search results. Let’s have a look at the vital steps you can take to boost SEO of your small business: 

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Think beyond keywords 

When SEO was in its early stages, marketers used to stuff their content with lots of keywords with the hope that Google would consider the frequency and improve the ranking of the page. This lead to disorganized text that was tough to read and did not benefit the user. Nowadays, Google penalizes the content that comprises too many keywords. Preferably, a content piece should have a keyword density of 2 to 5 percent. It is vital that you understand why people search for particular keywords. 

Dependable services like those of SEO Chicago know that search engines concentrate more on user intent and consider websites that they feel are the best match to what a user wants to do with a particular topic. It is important that you concentrate on creating quality content that answers the queries of users and offers relevant information. 

Create backlinks from other websites 

Link building accounts for a chief component of off-site SEO. Big brands spend a good portion of their budget of digital marketing to master link building. Chicago SEO agencies help small businesses get in touch with relevant organizations to create reputable backlinks to your page. Getting started with link building takes a bit of a time but once you pick up speed, your business will reap great benefits. The better the domain authority of the page that links to you, the better the backlink considered by Google.