SEO is pivotal in ensuring that your website becomes visible to people that are searching for the services or products that you sell. If you are a business owner and have a website that is not optimized for search engines, it is time that you start investing in reliable SEO services like those of SEO Chicago.
Significance of SEO
The space on the first page of search engines results page (SERP) is limited and valuable. While conducting an internet search, a lot of people click on the top 5 results on the first page of search results. The first result has a click through rate (CTR) of 31.7 percent. With each successive result, organic CTR drops. It has been estimated that less than 1 percent Google users click on the results of the second page of the search engine.
There is no point of owning a website if internet users are not able to discover it. Depending on the niche of your business, your website might be competing with multiple other search results. In case your business is dependent on web traffic to drive sales, you do not want to get engrossed in search results.
Top reasons your company requires SEO services
Your business can immensely benefit from SEO services like Chicago SEO if it attracts sales leads from web traffic. The absence of an effective SEO strategy can make your rankings suffer and this will affect your revenue. Here are the factors that can let you know if you have to invest in SEO services:
There is a sudden decline in web traffic
If you observe a sudden decline in traffic coming to your website, it might be a serious concern. A sudden dip can depict multiple things like the following:
- Technical issues that make your website unusable
- Outmoded content that is required to be revamped
- A Google penalty to your website for violating its guidelines
To recover from such a situation, you need to have a strong understanding of SEO. SEO services of best SEO company Chicago are equipped with qualified professionals that have the knowledge and resources to analyze your website and understand issues that are affecting your web traffic.
Your competition has higher ranking than you
Understanding where you stand among your competitors is as a great method to analyze the success of your marketing efforts. However, if you feel that your competition constantly outranks or outshines you in search for high-value keywords, you would require the help of SEO. Ranking well in search depends on relevance and authority. Understanding the way in which Google interprets these factors can help you in surpassing your competition. Even though you can do this on your own, hiring an SEO agency will be beneficial as it already has in-depth understanding of the distinct aspects of SEO. If you are a small business, then hiring small business SEO services can work wonders to help your business shine in the search engines and attract the right customers.
High bounce rates
Bounce rate accounts for the percentage of people who leave your website after just one page view. Comprehending bounce rates can help you in determining how effectively your website converts visitors into customers. Even though every website will have bounces, extremely high bounce rates are a sign of a range of underlying issues like poor mobile optimization, bad user experience, an unclear conversion path, slow page speed, low quality content, misleading Meta descriptions/Meta tags.
Such kinds of issues generally discourage or prevent potential customers from interacting with your business. An SEO agency can help in assessing and addressing the pages on your website for issues that can have an effect on your bounce rate.
